Scoop Shoppe is a small-town ice cream shop opening its first location, with a budget for one round of identity work and ambitions to grow to three locations within five years.
Brand Identity / Packaging / Signage / Small Business / Hand-drawn
Build a brand identity that scales from a single storefront to a small regional chain, while keeping the warmth of a town favorite.
A hand-drawn wordmark paired with a two-color packaging system — playful but never childish. The signage reads from across the street, and every flavor gets its own sticker label, designed to be printed on demand.
I'm currently booking new client work for Summer 2026. Drop a line and I'll reply within 24 hours.